Friday, May 5, 2023

Bud Light

 I have not drank a beer in this country in....Well, I can't remember when. Now in Britain.....I am telling you Rev. James Buckley or Brain beer is the stuff to drink...

Could you imagine a preacher in this country lending their name to a beer?

I don't think in 65 years of life I have drunk a Bud Light.....In college, we drank Coors Light, but that's another story. 

As I have said before, if I am drinking, well, let's drink some whiskey. 

But again, I digress.

So, sales of Bud Light are down 21% in this country due to their "trans ad campaign." Which amounted to one beer can with one trans person printed on the can. An "influencer" whatever that means.

I know what Bud is trying to do. The Gen Z generation are not drinking beer and they are trying to get them to drink more beer. They think Gen Z is a bit more open to the LGBT community and this was an attempt to appeal to them. 

Problem is, they slapped their traditional Bud Light drinker in the face.  

Bud Light is an inexpensive beer whose traditional drinker is a person who drinks a beer or two or 12 after a hard day at work. A job generally involving sweat and outside work. Sorry, but older people are having a hard time with LGBT. Oh, they are more accepting then in the past, but many feel like this was being shoved down their throats.

The people at Bud just plain old messed up......Trying to get a different generation to drink their product, they lost a traditional drinker. 

Don't be shocked if Bud Light is re-branded. Bud comes out with a " New" beer......But is reality, it's just Bud Light in a new can. 


 


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