The the " Daily Diary of the American Dream" as they once called themselves, the Wall Street Journal had an article this morning on people's buying habits, especially at the 7-11, Circle K, convenience type stores.
I know to buy gas, we all stop at these type stores. Where else you going to get it? A truck stop? Which is just a bigger convenience type store. Often with a Burger King or Wendy's inside.
Sales inside these stores are down 4.3%. That's big for these type businesses.
- Refrigerated products are down 7%
- Chocolate candy like Snickers, Almond Joy, Hersey bars are down 7%.
- Part of the problem the average consumer is saying things like a large bag of Doritos is like $7 now.
- People who bought a carton of cigarettes in the past are just buying one pack....And making them last.
Most folks get back into their car and keep on going once they pump their gas.
In an attempt to get people back inside, companies like Pepsico are developing Doritos with warm nacho cheese and other toppings.... Smuckers , the jelly/jam company now owns Hostess and they are coming out with a limited edition cherry flavored Twinkie in the near future. Smuckers is also pushing their crust-less sandwiches. ( On YouTube, they've been advertising " Uncrustibles" like crazy.....That said, I still don't want to buy one.)
It seems the only thing that is bulletproof are lottery tickets. There is no change in the American population thinking they're going to be the next millionaire.
I know here, I am see more and more HEB chips, and soft drinks...And if you've not tried them, they're pretty good, especially the HEB "Pure Cane Sugar" Cola. It's pretty darn good....
So, the question of the day is this.....How much have you stopped buying incidentals, or treats? Are you still getting a " Big Gulp" from you local 7-11 type store? ( I can't remember the last time I bought a fountain drink.)
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